Local internet users spent less time on the internet and social media and made less purchases online as life returns to normal after the pandemic, according to the “Digital 2023: Thailand” study.
The study is part of the “Digital 2023 Global Overview” report produced by Datareportal.com in partnership with creative agency We Are Social and media monitoring and social listening platform Meltwater.
Thai internet users aged 16-64 spent an average of 8.06 hours a day on the internet, a decline of 1 hour year-on-year, based on the report’s survey for January 2023.
They spent 5.05 hours a day using the internet on mobile phones and 3.01 hours a day on computers and tablets. They spent 2.44 hours a day on social media, a drop of 15 minutes year-on-year.
Thai engagement with online shopping also declined. The report found 66.8% of respondents purchased a product or…
