Stronger travel ties forged with Thailand

Cambodia and Thailand have pledged to fortify and expand their bilateral cooperation in the tourism sector to enhance the influx of visitors and elevate their joint appeal to foreign travellers.

The collaboration is centred around a campaign titled “Two Kingdoms, One Destination”.

The commitment was reaffirmed during an October 26 meeting at the Ministry of Tourism in Phnom Penh, with minister Sok Soken, Thai ambassador Cherdkiat Atthakor and a delegation from the Tourism Authority of Thailand (TAT) in attendance.

Soken warmly welcomed the Thai delegation, emphasising his ministry’s strategic vision to transform the nation into a vibrant, competitive, sustainable and inclusive travel hotspot.

He detailed the ministry’s “BUILD Plus 3Ds” approach which focuses on five strategic pillars: Brand management; unique selling points (USP) marketing; quality inbound travel;…