The CEO and co-founder of micro-influencer platform Spread-It reveals the unusual origins of his company and how he thinks AI will change the KOL sphere
If you travelled back to 2014 and asked economics student Timothy Ng for his Instagram handle, he’d politely decline, stating he had zero interest in social media.
Imagine the sheer disbelief Ng would have felt if he had known that less than a decade later, he’d be overseeing a platform connecting thousands of influencers and brands.
Ng, a 2023 Gen.T honouree, is the CEO and co-founder of Spread-It, the largest micro-influencer and KOL agency in Hong Kong, mainland China and Thailand. Influencers with as few as 1,000 followers can hop on Spread-It’s app and shop for brands to work with—and vice versa. The huge and authentic engagement these smaller accounts generate, compared to big social players, has given Ng’s…
