** Note the situation of the epidemic of COVID-19 Last week in the United States **
December 14, 2021: 122,296 cases, 1,811 deaths.
December 15, 2021: 138,976 cases, 1,839 deaths.
December 16, 2021: 155,795 cases, 1,320 deaths.
December 17, 2021: 163,707 cases, 1,653 deaths.
Dec 18, 2021: 88,682 cases, 495 deaths.
The total number of infected people is 51,765,714, and the total number of deaths is 827,323.
and the latest research results from “The Quorum” Film research company last November also reported that A survey of 2,528 people aged 25-45 in the United States found that 59% said 49% felt unsafe to watch movies in theaters, and 49% stopped buying movie tickets during the coronavirus pandemic, while 8% were likely to “never go back to buy movie tickets forever”.
with important factors from “Concerns about the safety of COVID-19 in theaters”, “growing costs (tickets, food and beverages)”, “turning to streaming movies”, “smart entertainment choices. All of which is a reflection of the declining movie theater business, and COVID-19 may not be the only major reason.
but all that “Long cast” in the line above there. Instead, it was destroyed until it was shattered into pieces. behind the shout “Hello New Yorkkkkk” Loud again!
Because even in the midst of an epidemic of omikron species in the United States and many other countries around the world, but “Spider-Man: No Way Home” The joint venture between Marvel and Sony studios became the highest grossing opening weekend film of 2021 and the third highest grossing film of all time (only in US market), second only to “Averngers: Endgame” and “Averngers: Infinity War” co-movie “Marvel Cinematic Universe” (MCU)!
It has grossed only 253 million US dollars in the United States. in the non-US market That has been released in 60 countries, grossing approximately $334.2 million. Thus, the total revenue during the opening period has surpassed $587.2 million! (Statistics as of 20 Dec.)
** Note: In the US market alone, “Infinity War” made $257.6 million during its 2018 launch, while “Endgame” earned $357.1 million at its launch in 2019. **
what makes “Spidey” Can the latest installment steer people to see the movie in the cinema again?
young audience
Having been under the MCU spell for more than a decade, it has made the audience aged 18-40 the franchise’s key target audience. who are less concerned about the epidemic than other age groups Willing to go to see the movie in the cinema Even during the epidemic Which is wrong with the veteran fan base of Double O Seven, who watched No Time To Die in theaters with caution. until making less money than expected
Marvel fans run for their lives. To escape being spoilered!
The stagnation of the movie theater business They also have to face the problem of the Covid-19 epidemic. a new wave that makes many countries, especially in Europe Had to return to lockdown measures, including the fact that no movie has ever been released during the Covid-19 period. It was able to make money during its launch in the US market in excess of 100 million US dollars before.
causing analysts to predict the best “Peter Parker and friends” It should be able to make the highest grossing worldwide during its launch at about $290 million only.
but the glamor in the effort “Discard the crumbs” about “Something special” to happen in “No Way Home” to deceive the Marvel fans In a way that was both intentional and unintentional by the studio and the actors from time to time. causing the phenomenon “Fear” that you may be spoiled by the content of the movie from friends and most importantly, the social media world before having the opportunity to watch the movie by myself
For this reason… various unfavorable factors therefore unable to resist “Great power which comes with great curiosity” until finally causing the cinema phenomenon to explode!
because even the size of the country that is urging “Omicron species” no less than the United States. “United Kingdom” that must reach the leverage “Plan B” that is full of various limitations to use “Spidey” is also able to release spider webs to tie the hearts of disciples Until making money during the launch up to 41.4 million US dollars! Next is Mexico with $32.4 million. while South Korea That despite the announcement of a curfew on Saturday (Dec. 18) still managed to earn up to $23.7 million. while the land of bollywood From time immemorial, manga movies have always been difficult to penetrate into the market, but “No Way Home” has already made $18.2 million.
** Note for Thailand “Spider-Man: No Way Home” It is scheduled to premiere on December 23, and according to preliminary reports. Admission tickets are fully booked for almost all seats**
and this weekend which is the time of Christmas celebration and long holidays, the flow of “No Way Home” should still be able to continue to push the money production in a leap forward because of opponents Sing 2, The King’s Man including the revival of The matrix resurrections Probably not enough to block it. This great spoiler avoidance phenomenon.
However, although… it is a beautiful opening. But analysts are desperate that the film will be able to revitalize the cinema and the film industry. and get people’s attention again I still feel that I can’t help but worry The spread of omikron species may become an important factor that has a great effect in order to make income from the last Spider-Man (maybe) of “Tom Holland” It is subject to volatility that can occur at any moment of the week.
If there is a lockdown order or measures to limit the gathering of people Until it may cause the third part of the poor hero. with too many problems with ‘Find Your Way Home’ failed to become the first film after the COVID-19 era. That can make over 1 billion US dollars successfully!
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