It’s all about the som tam.
One spicy som tam vendor in Buriram is bringing in 10,000 per day in sales… but how? Her unique marketing campaign. She posts photos of herself wearing a bikini top and lingerie while making the spicy papaya salad and posing by her shop. Her sign for her shop is even a cartoon of a curvy woman, lifting up her shirt to reveal her small, red bikini. Pookie’s advice to merchants is, “if you’ve got it, flaunt it”.
She has, and she does.
28 year old Pookie can be seen posing for photos in her bikini outside her shop “Namto Tam Pa” located in Dong Yai Pattana village in Buriram in northeast Thailand. Pookie’s som tam stall has become so popular that her friend has stepped in to help, not only by serving customers, but also by joining Pookie in her bikini photos to help accelerate her marketing campaign.
Som Tam vendors in Buriram
At first,…
