Southern provinces of Thailand are experiencing a boost in room revenue in the first quarter, thanks to extended stays by European visitors. This increase has occurred despite the lesser number of tourists from China. Room rates have reached a new high, setting a record.
Pongsakorn Ketprapakorn, the ex-president of the Tourism Council of Phangnga predicted, “The first quarter of this year will likely be the best high season in five years.” Hotels in the province, particularly in Khao Lak, are charging higher room rates, between 6,000 and 10,000 baht (US$ 167 and 278) per night, surpassing the average of 5,000 baht (US$ 139) in 2019, a peak tourism year for Thailand.
The majority of tourists hail from Germany, Scandinavia, and Russia, and are choosing to stay for several weeks to a month. Hotels have been recording over a 90% occupancy rate, or…
