Boosted by the enduring popularity of K-pop culture among Thais, a new establishment called “Boggle Boggle”, which resembles the late-night street food eateries or iconic red tents commonly featured in South Korean television shows, has recently arrived in Thailand.
Boggle Boggle, a Korean noodle pop-up store, officially opened its doors on June 24 on the third floor of Siam Discovery, catering to the younger generations of Thais who embrace K-culture.
Speaking during his visit to Thailand on June 23, Tae Yong Kim, senior executive vice-president and head of domestic business at Innocean, Hyundai Motor Group’s global marketing communication…
