After being the CEO of Publicis Group for more than 11 years, “Songkran Setthasompop” is preparing to hand over the wood to Sorada Sorprasit and Parut Daorai to become Co-CEO or co-CEO. and move forward on business transformation to be more modern He will hold a new position from June 1, 2022.
The adjustment of the new management project to be the Co-CEO model this time is to adjust the management to suit the current marketing style. and in line with the goals of business expansion and marketing communication services of the Company in terms of business transformation for customers with high growth potential in Southeast Asia
However, this restructuring of management It was born so that every company under Publicis Group Thailand can be looked after and managed efficiently.
Both will be directly affiliated with Amrita Rantava, Chief Executive Officer of Publicis Group Singapore and Southeast Asia.
In terms of work history, Ms. Sorada Sornprasit is the founder and CEO of fast-growing Brilliant & Million and has won numerous awards, including the Agency Of the Year for the 5th consecutive year from Campaign Asia, as well as the Outstanding Woman Award from In 2018, the company was brought into the subsidiary of Publicis Group.
As for Mr. Pharuj Daorai, he started as a copywriter. before going to study graphic design in the United States Before joining Leo Burnett as a creative Before joining the Publicis Group and then launching Digitas Thailand, it has won many world-class awards such as Cannes Lions, Clio Awards, London International Awards, Epica Awards, Spikes Asia, AdFest, etc.
However, the farewell of Mr. Songkran As Chief Executive Officer of Publicis Group, this time has led the company to be discussed in terms of business and services that are continuously transformed, whether it is the establishment of new businesses such as Digitas Thailand, Prodigious. Thailand, as well as the Brilliant & Million merger, has provided Publicis Group Thailand with an ever-growing performance. Recently, it has also created a team that is the center of digital transformation business Publicis Sapient in Thailand.
Source: CampaignBrief Asia, Weekend Matichon
