Songkran Stranger

TikTok launched the cancelled Songkran festival in the digital world, innovating its unique “Duet and Stitch” feature, releasing its first interactive film and bringing to life its rituals. Any user nationwide would be able to co-star with Thailand’s superstar actor Mario Maurer, virtually inserting themselves into the storyline and scenes of getting splashed, patting powder, exchanging dialogue or interacting however they like with Thailand’s favorite actor for the biggest ever Songkran festival on TikTok.