This year’s Songkran festival, spanning over three weeks, spurred a remarkable 140 billion baht influx into Thailand’s tourism sector, surpassing the anticipated 132 billion baht. Foreign tourist arrivals soared to a hefty 1.9 million amidst the celebrations, divulged the Tourism and Sports Ministry.
The festival, running from April 1 to April 21, witnessed multiple sectors cashing in on the festive period’s buoyant atmosphere.
The accommodation sector reaped 42.06 billion baht, food and beverages fetched 33.06 billion baht, and merchandise and souvenirs rounded up to 26.83 billion baht.
Travel-related income stood at 15.50 billion baht, entertainment at 14.75 billion baht, and other tourism services amounted to 5.86 billion baht.
Other miscellaneous expenses accounted for the remaining 2.23 billion baht, according to Sudawan…
