For the survey, 600 artists, culture entrepreneurs, scholars, and policymakers from the public and private sectors participated seven regional workshops to identify high-potential cultural assets.
These were divided into seven categories dubbed “5F+2” – Food, Fashion, Film, Festival, Fighting (martial arts), plus performing arts, and local folklore.
Measures are being devised to promote the “5F+2” as soft power, Sermsak said.
These include more food festivals, more scholarships for promising talents in the film industry, adopting cutting-edge technology in Muay Thai training; and more tourism routes to include sites rich in folklore.
