Thailand’s National Soft Power Strategy Committee, established in September following the Cabinet formation, has recently identified 11 key sectors for soft power implementation. The Committee intends to action the Thailand Creative Content Agency (THACCA) Act, which will facilitate a unified agency to dictate policies across these sectors.
The sectors in question span a broad range of creative industries: fashion, books, film and drama series, festivals, food, design, tourism, gaming, music, art, and sport. A particular focus will be on the sport of Muay Thai, with the private industry anticipating comprehensive guidance to bolster the global competitiveness of martial arts.
As a national sport, Muay Thai is unique, being the sole sport that includes the country of origin in its name, says Pimol Srivikorn, President of the Taekwondo Association of…
