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Friday, May 17, 2024

Soft power seen as B4-trillion cash cow

Paetongtarn and deputy PM Phumtham elaborate on new opportunities for millions

Commerce Minister Phumtham Wechayachai (left) and Paetongtarn Shinawatra, leader of the ruling Pheu Thai Party and chairwoman of the national committee on soft power development, answer media questions at a seminar on Friday. (Photo: FM91 Trafficpro Facebook)

The government is seeking to promote Thailand’s soft power globally with the aim of generating 4 trillion baht in revenue, according to Deputy Prime Minister Phumtham Wechayachai.

He made the remarks at the opening on Friday of a seminar on…

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