After the cabinet was formed in September, it quickly established the National Soft Power Strategy Committee, which recruited experts from various creative professions.
This week the committee picked 11 segments for soft power and pledged to implement the Thailand Creative Content Agency (THACCA) Act, which will enable a single agency to set policies for soft power segments.
The 11 segments comprise: fashion, books, film and drama series, festivals, food, design, tourism, gaming, music, art…
