the wind changes direction
23 Apr 2022 07:04
Easy Saturday today. Let’s talk about. “Soft Power” together phenomenon Milli-Danupa Kanatirakul A 19-year-old female rapper eats mango sticky rice. On the world-class rap stage in the United States, Thai mango sticky rice Popular all over the world overnight In Thailand, gems sell well too. It is considered a very powerful soft power. causing a lot of talk about soft power General Prayut Chan-ocha The Prime Minister is not out of trend. gave interviews to reporters at the palace about soft power, but the Prime Minister made a mistake saying it was software many times until reporters had to protest that the Prime Minister was wrong. Even though the prime minister talks about being a supporter of soft power all the time
Spokesperson for the Prime Minister’s Office came out to claim that Gen. Prayut There is a policy to support Thai soft power to be known around the world. and admire the success of Thai artists in all fields, including Lisa-Lalisa Manoban, Bambam-Kuntpimuk Phuwakul Thai nationality Korean artist but did not mention Milli-Danupa reflecting the narrowness of the government because Milli-Danupa He has posted criticism of the Prime Minister. until being notified by the Prime Minister Leaders of the country must be open-minded like the Chao Phraya River.
I’m not sure the Prime Minister understands. soft power in what form do you see Mr. Thanakorn Wangboonkongchana A spokesman for the Prime Minister’s Office said that the success of Thai artists who made their name in culture and music in foreign countries in line with the policy of the Prime Minister that aims to promote “Culture 5 F” which is the soft power of Thailand to become important cultural export products such as 1. Food (Food) 2. Films and videos (Film) 3. Thai fashion design (Fashion) 4. Thai martial arts (Fighting) 5. Thai traditional festivals (Festival)
truth soft power or the ability to attract and engage without forcing or spending money It’s not a one-sided culture. Nowadays, soft power is used to influence ideas. of society and people in other countries From basic resources in 3 areas, namely culture, political values and foreign policy, Brandfinance recently ranked Global Soft Power 2022. It appears that the United States returned to rank 1, followed by the United Kingdom, Germany, China, Japan, and South Korea, still not in the top 10.
Dr. Joseph Nye from Harvard University explained the word Soft Power It is said to consist of three important resources:
1. Culture (Culture) if the culture of a country It is consistent with the interests and values of other countries. The chances of such a culture becoming a soft power in that country will be greater. There are many cases where the culture of one country is known in another country. Milli-Danupha eats mango sticky rice on the global rap stage. Lisa-Blackpink from K-pop is also a channel.
2. Political Values This issue in Thailand we rarely talk about. If a country has political values that are consistent with other countries, that country’s soft power will increase. But if a country’s values are contrary to other countries’ values, that country’s soft power will decrease.
3. Foreign policy (Foreign Policies) is also a powerful soft power. Foreign ministers of great powers are second only to leaders if there is a peace-loving foreign policy. respect for human rights When the US invaded Iraq, the US soft power rating dropped immediately. Just like Russia now
This is the dimension of Soft Power Indeed, it is not only music culture, but also political values and foreign policy that are important soft powers.software“Often, that’s it. People will be able to catch the trumpet.
“The wind changes direction”
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