A data-driven marketing strategy is an approach many people use. Successful campaigns have opted in. Because society is constantly changing and with social media platforms crowded. Marketers have to constantly update information and trends. especially for customer groups
Each platform has different uses. The specifics of users are also different. to make the marketing strategy more effective Let’s take a look at some interesting statistics of social media for the year 2023.
- Number of monthly active users: 2.91 billion
- Largest age group: 25-34 (29.9%)
- Gender: Female 44% Male 56%
- Time spent per day: 49 minutes
Facebook Insight
- Facebook remains the largest social platform among users and marketers.
- Overall average usage time reduced to 30 minutes per day -10% compared to 2020.
- Younger users spend more time on TikTok.
- Number of monthly active users: 1.48 billion
- Largest age group: 18-24 (30.8%)
- Gender: Female 48.2% Male 51.8%
- Time spent per day: 51 minutes
Instagram Insight
- The platform adapts more features to e-commerce.
- Gen Z is larger than Millennials, and both make up nearly two-thirds of all users (61.6%).
TikTok
- Number of monthly active users: 1 billion
- Largest age group: 18-24 (21%)
- Gender: Female 54% Male 46%
- Time spent per day: 95 minutes
TikTok Insight
- It is the platform where users spend the most time on average per day.
- The platform began to integrate e-commerce with popular features.
- Number of daily active users: 436 million
- Largest age group: 18-29 (42%)
- Gender: Female 34.1% Male 61.29%
- Time spent per day: 29 minutes
Twitter Insight
- Twitter is also a space for discussing social issues. Share breaking news and content
- Must follow long-term after the criteria for being Verified and giving special privileges for certain groups
Although this information is a snapshot of billions of users worldwide, But it’s also a good starting point for brands looking to prioritize their strategy on social media platforms. If you want to reach a specific group of customers, you need to study the behavior of both the customer and the nature of the platform.
