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Sunday, May 5, 2024

Slow motion style

The local Superocean campaign is fronted by Awat Ratanapintha, Akrapak Phaisitpornpol and Note Panayanggool. Kanachai Bencharongkul

Breitling has been into slow-mo horology since the mid 1960s.

Founded in 1884, the Swiss watchmaker invented the modern chronograph and pioneered the navigational tool watch. Its diver’s chronograph was launched in 1957, and modified as the SuperOcean Slow Motion in 1965, to enable easy reading of the diving duration.

The seconds hand was replaced by a revolutionary minutes-based chronograph, dubbed the Slow Motion because it took an hour to make a full rotation of the dial.

The new Superocean collection is inspired by the slow-mo tool watch from the 1960s and 1970s.

Back in the 1960s,…

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