Last month, SK-II marked the Year of the Ox by releasing limited edition Facial Treatment Essence (Pitera Essence) in a bottle with XOXO motifs in vibrant gold brush strokes against a red background.
After the Lunar New Year, also known as the Spring Festival, SK-II celebrates the season of new beginnings by dressing up the bestseller in colourful kimonos that represent hope and encouragement.
The bottle has been redesigned in two versions that recall cute Tokyo girls wearing the traditional Japanese costume.
The Facial Treatment Essence contains more than 90% Pitera, SK-II’s exclusive natural ingredient derived from a proprietary fermentation process of a unique yeast strain.
The research and development on the signature ingredient began in the 1970s,…
