Sizzle and supersize: Sizzler and McDonald’s cook up expansion goals in Thailand

Leading restaurant brands, Sizzler and McDonald’s are set on amplifying their reach, aiming to attract a wider range of customers and heighten patronage frequencies. The general manager of SLRT Co, Anirute David Collins, who oversees the operation of Sizzler Steakhouse, disclosed plans to inaugurate a Steak Lab concept Sizzler along Koh Samui’s coast on December 16. This restaurant expansion is pioneering within the chain for its offer of a variety of alcoholic beverages to its diners.

The new establishment spans an impressive 300 square metres, featuring an open kitchen to showcase its culinary prowess and can host up to 100 guests, Anirute said.

“Sizzler’s Samui branch aims to attract a younger demographic, with 50% of its clientele consisting of tourists, in contrast to the existing branches where up to 80% of customers are locals.”

Anirute added…