Singapore Airlines scraps paper food boxes after customer backlash

Singapore Airlines (SIA) CEO Goh Choon Phong acknowledged that the airline could have done better with its introduction of paper food boxes and the removal of appetisers. The paper boxes were launched in March for a trial run on some medium- and long-haul flights but received strong criticism from customers regarding food standards and presentation. As a result, SIA has decided not to proceed with the initiative “for now.”

Goh explained that the paper boxes were intended to serve a variety of “comfort food” that was previously unavailable in economy class, such as laksa and mee siam. The boxes could retain moisture and heat, allowing customers to enjoy the food “in the way that it should be served.” However, he admitted that the airline should have paid more attention to how the paper…