SIAM Takashimaya Welcomes Iconic Brand ANTEPRIMA

“ANTEPRIMA’s exquisite and contemporary designs embody the essence of ‘Contrast.’ This concept involves skillfully blending modern materials, such as specialized wire, with high-quality knitting techniques, resulting in a bag that looks luxurious and precious. Alternatively, when employing glossy materials, I will add matte elements to create a striking and harmonious look. The contrast between the modern appearance of ANTEPRIMA WIREBAG’s wire material and the traditional hand-knitting technique exemplifies the essence of ANTEPRIMA’s craftsmanship at its finest. Also, the bag’s flexibility is another exceptional and captivating feature. Its original shape adapts to the contents placed within. The longer it is used, the more it mirrors the unique character and style of the user,” said Izumi Okino, The creative director of the brand, unveiling the core design concept….