Siam Piwat Co, which manages the Siam Discovery complex, is tapping into the popularity of South Korean culture by opening the world’s first pop-up store for Korean bag brand Carlyn.
Tiparat Promburi, deputy chief executive of Siam Piwat Retail Holding Co (PRHC), the importer of products for Siam Discovery and Siam Center malls, said the pop-up boutique is open on the ground floor of Siam Discovery from April 1-30 this year.
Naphajira Vajraprapas, head of import business for PRHC, said during Valentine’s Day, Siam Discovery recorded significant pre-orders of Carlyn bags by Thai shoppers.
“Thousands…
