Siam Paragon invests 3 billion baht to transform the global landmark to the next level

Siam Paragon, a world-class destination, has officially launched a transformation project to redefine the ‘global landmark in the heart of Bangkok’ and take it to new heights of excellence to meet all the lifestyle needs of the future, reinforcing its positioning as one of the most-visited ‘global landmark destinations’.

Starting towards the end of 2022, the 3-billion-baht investment project will take 18 months to complete, with a projected completion date in mid-2024. The transformation project is unveiled together with the achievement of the soaring revenue in 2022, which exceeded the target and surpassed the pre-Covid-19 sales in 2019, with the luxury segment pushing the jump in sales and achieving the world’s top ranking. The roaring success amplifies Siam Paragon’s strong leadership in the high-net-worth shopper segment.

Caroline…