Siam Makro Chooses Thoughtworks to Build a Data-Driven Platform to Power Innovation and Accelerate Growth

BANGKOK–(BUSINESS WIRE)–Siam Makro, the leading wholesale trade retailer in Thailand, has selected Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design and engineering to drive digital innovation, as a strategic partner to deliver an insights-driven intelligence platform through the transformation of their business-to-business (B2B) sales infrastructure and customer data platform.

The rapidly changing online landscape for consumers has brought new opportunities for retailers to digitally engage their customers. To take advantage of such innovation and growth, Siam Makro has prioritized leveraging business automation and intelligence, advanced analytics and data-driven decision-making to advance its transformation journey.

The collaboration with Thoughtworks will focus on developing and deploying an intelligent infrastructure that…