Thai setback
When SIA tried a hub expansion in Thailand, it wasn’t a success.
Its budget carrier unit Scoot set up NokScoot Airlines, a venture with Nok Airlines, in 2014 to provide services for short- and medium-haul flights from Thailand. NokScoot’s board decided to liquidate the business in June 2020 after failing to fully start operations of the low-cost carrier.
“I’m not ashamed to say that we have tried for example, in Thailand, with NokScoot and of course, with the pandemic it became very difficult,” Mr Goh said.
“What is important really is the strategy of identifying the right partner to work with in the multi-hub scenario,” he said. “It may not work, but that should not deter us from doing what we think is the right strategy. And we must be willing to take some risk.”
Codesharing and alliances
Another avenue of growth is establishing and deepening partnerships with other…
