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Sunday, May 5, 2024

Shroom for debate: Thailand’s weed entrepreneurs on the future of magic mushrooms

Thirty-seven months before weed was decriminalized in Thailand, advocacy group Highland opened its first cafe in Bangkok’s Lat Phrao area. It looked a lot like a dispensary, but no weed was sold. Not until the morning of June 9, 2022, when a long line gathered to shop from its well-stocked shelves.

Highland was among the handful of those who interpreted the smoke signals correctly to capitalize on the sudden full decriminalization of cannabis. Now, with Thailand setting psilocybin down the same path toward legitimacy, do those same early entrepreneurs see a fungus fortune to be made?

“The mushroom market is there. We know it,” said Highland’s Arun “Max” Avery, who was slinging buds behind its counter that first day. “For it to be out in the public for recreational use … it’s possible, but from what I see and have come to believe, that’s going to be…

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