Shop Global (Thailand) Co, a TV shopping company under Saha Group, is venturing into live commerce to strengthen its business and achieve long-term sustainable growth.
The company plans to sign a memorandum of understanding (MoU) tomorrow with five business partners, both local and international.
According to Sorchote Ambhanwong, the company’s chief executive, one of the key partnerships is with Innovatic Commerce Solution Sdn Bhd, the operator of Malaysia’s top live commerce platform called “eShoplive”. Through this collaboration, Saha Group’s products, including jewellery, fashion, and food, will be sold via the…
