The entry of more Chinese electric vehicle (EV) producers into the Thai market is not only improving sentiment among buyers as they can choose from a wider variety of models, but it is also testing their brand loyalty.
Thais have long been enamoured with cars produced by Japanese and European companies, eager to buy their products and services.
With the shift from internal combustion engines to battery-powered vehicles, the question is whether consumers will buy new technology from familiar brands, or take the plunge with Chinese entrants.
Chinese…
