Shake Shack opens for business in Thailand

World-famous New York burger joint Shake Shack opened its flagship Thailand store at CentralWorld in Bangkok at 10.30am today.

The first 500 customers at the store this morning were given handcrafted bamboo Shake Shack fans woven by a community enterprise in Ayutthaya, ready for the summer season.

The restaurant’s menu offers American classics like burgers, hot dogs, chicken, fries and also a vegetarian ‘Shroom burger option.

Unlike other Shake Shacks around the globe, the flagship Thai store offers a glocalised Pandan Sticky Rice Shake priced at 230 baht.

The restaurant also serves ‘Shack Lemonade’ made fresh daily with lemon juice, sugarcane, lemon zest and a hint of lemongrass to honour Thailand.

The walls of the store in CentralWorld are decorated with a colourful mural by Thai artist Navin Rawanchaikul, in a style nodding to New York and featuring people, places and…