Sena Development Plc, a SET-listed developer, plans to develop more affordable condo projects in response to an anticipated decline in purchasing power due to increasing housing prices.
Atika Boonrodchoo, Sena Assistant Managing Director, expects housing prices to rise by 5% this year as a result of rising construction costs, including materials and wages. She said…
“Purchasing power may not be able to adjust in line with the higher housing prices. In response, we will introduce more affordable condo projects in locations outside Bangkok, where development costs are lower compared to inner city areas.”
The company is also closely monitoring the potential increase in the minimum wage by the new government and will work with contractors to adjust costs accordingly. This strategy aims to maintain reasonable costs for product…
