After Thai teenage rapper Danupha “Milli” Khanatheerakul ate mango sticky rice onstage at the recent Coachella Valley Music and Arts Festival in the United States, selling the Thai dessert back home changed drastically.
Food delivery platforms reportedly saw a four-to-five time increase in the number of mango sticky rice orders following the craze. The famous Mae Varee mango sticky rice shop in Thong Lor also saw a fourfold rise in sales volume.
Following such popularity caused by just one bite of the dessert in the international music arena, Thailand — both public and private sectors — has started to discuss seriously ways to promote the country’s soft…
