A longtime favourite among fragrant Thai rice fans is turning to new techniques to improve yields and help farmers
Local farmers harvest rice in the fields of Bangsue Chia Meng Rice Mill.
Bangsue Chia Meng Rice Mill may not ring a bell with many Thais, but the company’s Hong Thong (Golden Phoenix) premium rice brand has been well known for a long time.
The business was founded in 1937 by Bau-Lim Sae-Kho under the corporate name Chia Meng Rice Partnership. In those days the company produced rice for the domestic market only.
In 1955, the company invented a method for milling and producing pure Thai Hom Mali rice for export under the brand Golden Phoenix (Kim Hong brand). Since then, Golden Phoenix has…
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