Thailand’s e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
The growth of e-commerce will happen across diverse channels, ranging from social media to websites owned by product developers, said analysts.
Live-streaming as a method to sell products is gaining popularity because it encourages consumers to quickly make a purchasing decision, according to analysts.
Another trend is the application of artificial intelligence (AI) to bolster e-commerce…
