Mr Amnaj says the company’s sales target for the hot season is 30,000 units.
LG Electronics (Thailand) Co, the distributor of LG air conditioning products, has reworked its marketing strategies after experiencing a surge in sales attributed to the scorching heat.
Amnaj Singhachan, the company’s senior marketing manager, said LG revised its sales targets for air conditioning products twice this year because of unprecedented demand related to the hot weather.
In January, demand rose by 10%, then it surged by 15% in February and March. Sales of LG grew by 70-80% during April through all distribution channels, including modern and traditional trade.
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