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SHARM EL-SHEIKH: Soudah Development, a company owned by the Saudi Public Investment Fund, said it plans to invest SR11 billion ($2.93 billion) as it spearheads a new era of sustainable mountain tourism, as part of the Kingdom’s ambitious environmental action plans.

Its project spans a 627 sq. km area that includes Soudah and the mountain village of Rijal Alma, in the Sarwat Mountains in the southwestern Asir region, and is home to 90 percent of the Kingdom’s greenery and plant life.

“Soudah and Rijal Almaa are a nationally unique and biologically diverse ecosystem vulnerable to climate change,” the company said. “By restoring biodiversity, boosting vegetation cover and rewilding vast swathes of terrain, we want to create a greener future that unlocks the potential of sustainable…