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Monday, April 29, 2024

Samsung reshapes the new store in the middle of Central World to be the Samsung Business Experience Store, penetrating the SME group.

Samsung continues to penetrate the corporate business market, launching the first Samsung Business Experience Store in Southeast Asia at the Central World Shopping Center. To be a center to showcase products and solutions designed to meet the needs of small and medium-sized businesses. that comes with consulting services by experts including a complete after-sales service

Ms. Sanruethai Dusadeewiwat, Head of Sales, Corporate Business Group Telecommunications and IT business, Thai Samsung Electronics Co., Ltd., said, “Small and medium enterprises (SMEs) are considered key gears for driving the economy in Thailand. According to data from the Office of Small and Medium Enterprises Promotion (OSMEP) states that in 2021, there were a total of 3,134,442 entrepreneurs, or more than 99.54% of the total number of enterprises. Including employment as high as 12,714,916 people, or 72.94% of the overall employment rate.[1]”

which from the situation Including the entry of digital technology that has made work patterns change rapidly (Digital Disruption) in the past 2-3 years, causing SME entrepreneurs to realize the necessity and importance of bringing technology into Helping to transform business operations To be in line with consumer behavior and to create maximum satisfaction for customers in terms of products and services

“Now that we are fully entering the Next Normal era, many entrepreneurs have made investment decisions to accelerate their digital transformation process. It comes with a comprehensive management and security solution. Therefore prepared to meet this customer group by opening the first Samsung Business Experience Store in Thailand and Southeast Asia at the Central World Shopping Center. It is also the second place in Asia. and the third of the world other than England and Turkey as well.”

“Samsung Business Experience Store will showcase and sell smart devices and solutions for SMEs with a focus on food and beverage businesses. service business And businesses that need to support hybrid working (Hybrid Working), which this store will allow entrepreneurs or people who are interested in seeing the potential of using technology. that will help make the work easier, faster and more clearly systematically before making a decision to buy the product that best meets the business model.”

The Samsung Business Experience Store is located as part of the Samsung Experience Store at the Central World Shopping Center. The exhibition of products and solutions is divided into 3 zones as follows:

Zone 1: Hybrid Business Products and Solutions Under the concept of ‘The day of Rugged Journey’, it will bring a wide range of products from the Rugged Device family, including the XCover 5, XCover Pro, Tab Active 3, Tab Active pro, which are characterized by exceptional durability, innovation, safety standards. high level and an open platform that can connect to partner services are showcased in one place.

This family of products are designed to support today’s growing hybrid workload. especially in retail, banking, FSI, health care such as Wellness Center and telehealth, logistics, and education. Solutions like Microsoft Office Suite on Samsung DeX that make productivity tools like Microsoft Office, Microsoft Teams or Microsoft365 available on both smart devices. including connecting to the screen for computer use This will make every work flow seamlessly.

Zone 2: Products and Solutions for Restaurant Business Management It is a collaboration between the Samsung Galaxy Tab Active3, a smart tablet product, Rugged Device that is characterized by powerful performance. and durability Ready to use in any environment with Ocha, the No. 1 Point Of Sale (POS) restaurant management application in Thailand to provide point of sale service. to have data
Sales, Stock, and Expense Recording Information when selling goods and services This will help restaurant operators to manage their stores more efficiently.

Zone 3: Products and Solutions for Service Businesses With Smart Queue Solution, a queue management system from P&P Electronics that is ready to meet your needs. and support businesses of all sizes from small shops large enterprise government and private agencies This solution will work with Samsung Galaxy Tab Active3 or Samsung Tab Active Pro to facilitate customers who use the service. with the ability to manage time systematically Quick and detailed management of customer service statistics. Ready to work easily without internet This allows flexibility and supports a wide range of work processes.

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