Sitthichoke Nopchinabutr, vice president for IT & Mobile communications of Thai Samsung Electronics Co.
South Korean tech giant Samsung is sharpening its focus on the foldable, premium smartphone segment to drive its market share amid economic woes and intense competition.
It also said it expects foldable phones to become a mainstream segment in the future.
“By having innovation in a premium smartphone segment like foldable devices, this could make us retain and strengthen our market share,” Sitthichoke Nopchinabutr, vice-president for IT & mobile communications at Thai Samsung Electronics Co, said at a virtual press briefing yesterday.
Citing market research company GfK’s research, he said Thailand’s market for premium smartphones costing over 20,000 baht experienced less impact from the economic impact…
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