Saha’s sibling rival: Saha Group chairman’s story (15)

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand’s leading consumer products conglomerate. This is part 15 of a 30-part series.

Up until now, I have described Saha Group’s early days and the beginning of its ascent. As readers may have noticed, when we enter a new field or start a joint venture with a new partner, we launch new companies one after another, almost as if they are cells dividing. This is one of the reasons why the group has grown to around 300 companies.

Why have we adopted this strategy? To explain, I would like to discuss my uncle, Damri Darakananda, who later separated on good terms with Saha Group to form Saha Union Group. The company has become one of Thailand’s leading exporters, manufacturing textiles, clothing and resin parts.

Damri is my mother’s younger brother, and 18 years her junior. Although he is my uncle, he is only five years older than me….