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Thursday, May 2, 2024

Sabuy aims to capture society’s basic needs

Founded as a top-up machine operator in 2015, Sabuy Technology Plc has shifted focus to a commerce lifestyle platform provider, aiming to become an infrastructure operator in that sector regionally by next year.

Mr Chookiat says alliances and partnership are the best option for expansion.

Sabuy now boasts 58 affiliated firms.

Chookiat Rujanapornpajee, founder and chief executive of Sabuy, said the firm focuses on businesses that meet basic needs, including health, wealth, work and leisure, through both offline and online platforms.

The company’s revenue is mainly derived from transaction fees, interest payments, in-text advertising with growing consumer touchpoints, as well as sales of products and services.

The firm was established under the name Vending Corporation, dealing with automated top-up machines branded “AJ Term Sabuy”.

In 2017, it rebranded…

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