Running a family business? Here are 4 ways you can help the economy recover from Covid

The COVID-19 pandemic has profoundly changed every aspect of our lives. Amid the short-term public health and economic crisis, it has also exposed an intergenerational crisis, putting the long-standing divisions and imbalances of our economies and societies into sharp focus.

This unprecedented challenge has been a moment of global awakening. Our past economic and social systems, driven by shareholder primacy and short-term profit maximization, is in question. In this context, society at large demands action toward a more resilient, equitable and sustainable economic, societal and environmental model.

How businesses have responded to the disaster has proved that a more principled management philosophy exists. A particular form of…