Round-up: 2021 in gaming collaborations

If one thing was truly evident this year, it was the continued blurring between the fashion and gaming worlds. Whether it was the cohort of individuals turning to the comfort of the digital realm or the announcement of Meta, it seemed that many were pivoting their attention to their online selves, a move that high-end fashion brands evidently saw a market in.

Quite specifically, brands looked towards already established gaming platforms, in which players can navigate fully-formed worlds through the use of customisable avatars. This has opened up a vast, largely untapped market, that major fashion houses explored through the launch of virtual collections and branded content.

FashionUnited has rounded up some of the most notable gaming collaborations from 2021, that saw fashion transcend traditional barriers and break into the virtual domain.

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