Rosewood Hotel Group’s head honcho reflects on her journey so far and dives into why running a hotel empire is about so much more than just glossy exteriors
Operating a hotel group is just not just about “the beautiful products” anymore, Sonia Cheng, the CEO of Rosewood Hotel Group, tells Tatler. It’s also all about the “powerful, meaningful relationships we build”—between her hotels and their guests, she says.
Not that the beautiful products aren’t important, of course—and Rosewood has these in droves. At the time of writing, the group has 31 properties across 18 countries around the world, with 27 in the pipeline. “A sense of place” is a philosophy of the brand—and its hotels are known for celebrating the culture, heritage and history of the location they are in. Rosewood Munich, which opens in September and takes up the former State Bank of…
