Roojai, Thailand’s leading online insurance company, has entered into an agreement to acquire DirectAsia group from Hiscox.
With this acquisition, Roojai will substantially increase its market share with a combined portfolio of over 400,000 vehicles insured in three countries and 300,000 individuals protected with its Accident and Health products.
Following the acquisition, DirectAsia Thailand will be rebranded as Roojai Thailand, while DirectAsia Singapore will retain its brand. The acquisition will have no impact on existing policies, claims processes or customer service.
Launched in 2016, Roojai has developed innovative technology solutions to make insurance simple, affordable, and reliable. The Thai InsurTech sells motor, accident, and health insurance products digitally on its website and application on a direct-to-consumer model. It will now have operations…
