Perhaps it’s his 16 illustrious years running an iconic automotive company, but it doesn’t take Roland Folger, President, CEO and Managing Director of Mercedes-Benz Thailand/Vietnam, long to address the elephant in the room. Namely, how did his beloved brand cope with the challenge of selling luxury cars in the middle of a global pandemic and still continue to perform so well?
“Well, COVID-19 was a showstopper. It basically brought everything to a halt,” he admits. “But it also acted as something of a ‘fast-forward button’ for our brand. Specifically, streamlining our processes and the digital journey of our customers, from seeking information, through the sales process, on to ownership and then, ideally, advocacy.
“I’m proud to say that in Thailand, Mercedes-Benz is now leading the way, digitally speaking. As a consequence, we’re beginning to reap the…
