Robust Nanyang steps into the future

Many new brands are launched onto the Thai market every year. Some are withdrawn after only a year or two or perhaps survive for a decade or more. However, there are some die-hard products that have remained alive and thrived over the long-term and Nanyang falls within this group of resilient brands.

A Thai producer of canvas shoes and ChangDao flip-flops, Nanyang Marketing Co has now been successfully operating for 68 years. Unlike many famous international manufacturers of sports shoes, which tend to introduce new collections on an annual basis, Nanyang only adjusted its product offerings and business structure slightly over the years.

“Our business has passed to the third generation now and remains alive because we know our strengths…