BANGKOK, March 14 (Xinhua): Triggered in part by Covid-19 pandemic lockdowns, an increasing number of consumers in Thailand are shifting online and businesses having adapted to digital platforms are thriving.
The Merge, a young Thai clothing brand, is one of these trying to ride on the pandemic-induced e-commerce boom.
“We have not thought of opening a brick-and-mortar store. We believe opportunities abound in the e-commerce sector, especially during the pandemic period,” said Ponpavee Danmingyenvong, one of the co-founders of the brand.
Designed for specific statures, the brand soon attracted over 80,000 followers after being launched online in May 2020 and secured a large group of shoppers.
When the second wave of coronavirus outbreak struck Thailand in mid-December last year, a new round of social…
