In 2000, Guido Terreni moved to Switzerland and first knew of Parmigiani Fleurier without any hunch that he would one day become its CEO.
“It was an early stage of the brand but I was really impressed how Parmigiani Fleurier became so prestigious in a short amount of time,” recalled Terreni, who took the helm last year when the company celebrated its 25th anniversary.
Michel Parmigiani founded his eponymous atelier in 1996. Three years later he introduced the Toric QP Retrograde, whose bezel features alternating gadroons and knurling that would become one of the brand’s aesthetic signatures.
The 72-year-old founder is a living legend…
