PUBLISHED : 10 Aug 2023 at 17:04
Central Group, a leader in retail and service business in Thailand, has launched The 1 Ads, a Retail media leader with the most media coverage in Thailand. It showcases Central Group’s synergy by leveraging the group’s vast network of online media and 3,200 media spots at 66 stores in 38 provinces.
The 1 Ads allows brands to create comprehensive awareness which leads to real purchases, the first for the out-of-home media industry in Thailand. The strategy is to develop Precise Targeting with O2O media by utilising data to efficiently reach the desired target…
