Reform Of Thailand’s Rules On Advertisements: Guidelines On The Use And Proof Of Advertising Statements In Regard To Affirming Facts Which Are Difficult To Prove – Advertising, Marketing & Branding

1. Overview

On 13 January 2023, the Notification of the Advertisement
Committee regarding Guidelines on the Use of Advertising Statements
and Guidelines on the Proof of Advertising Statements in regard to
Affirming Facts Which are Difficult to Prove B.E. 2565 (2022) dated
2 September 2022 was published in the Royal Government Gazette
(“Notification of Guidelines on Advertising
Statements“). The Notification of Guidelines on
Advertising Statements became effective from 14 January 2023.

As advertisements these days contain inviting and enticing
statements that are, in fact, subjective and difficult for
advertisers to prove, the Advertisement Committee of the Office of
the Consumer Protection Board enacted the Notification of
Guidelines on Advertising Statements to create a climate of fair
and clear advertisement of goods and services for the benefit of
consumers.

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