NEW YORK: Ralph Lauren Corp is debuting its first digital fashion line in Roblox Corp’s virtual world, becoming the latest apparel maker to try building brand awareness in the metaverse.
The company, known best for its polo shirts, is offering a “Winter Escape” experience in the Roblox online universe.
Players can enjoy activities such as ice skating while shopping for retro sportswear from the designer’s 1990s collection. The items are expected to cost 125 to 300 Robux, or about $1.25 to $3.
It’s not the first time Ralph Lauren has ventured into the metaverse — the virtual worlds where video conferencing, gaming, social media and e-commerce blend together.
In August, the New York-based company launched an experience on…
